https://www.linkedin.com/in/he...

Peter Jaffe is Vice President & Senior Associate General Counsel for Privacy & Technology at the National Geographic Society. There, he established the Society's privacy program, advises on technology and information governance, leads the response to significant cybersecurity incidents, and manages the negotiation of all technology deals. Prior to joining the Society, he was Special Counsel at Freshfields Bruckhaus Deringer, where he helped clients respond to data breaches and other security incidents, handle regulatory inquiries from privacy and cybersecurity regulators across the globe, navigate privacy & IP aspects of corporate transactions, and litigate technology and intellectual property disputes. Having worked both in the firm's US and London offices, he represented a variety of US and international clients with a focus on the technology, hospitality, and financial sectors. When he's not tinkering with contracts or code, he enjoys bike touring around the US.

Kelly DeMarchis Bastide advises clients on issues related to consumer data privacy and security, and online gaming. As a co-chair of the Privacy and Data Security Group, Kelly provides actionable, business-friendly legal guidance to multinational companies and organizations that process personal data. A key focus of her practice is assessing clients' privacy programs against laws in multiple jurisdictions. She works with clients to understand their goals, then develops tailored compliance programs to minimize risk, prepare clients for incidents, and increase business opportunities. Kelly has examined the privacy implications of emerging technologies, such as artificial intelligence (AI) and blockchain, for clients.

Kelly handles all facets of a notifiable data security event, from initial advice through regulatory inquiries. She has represented dozens of clients in investigations before various federal and state government bodies, including the Federal Trade Commission (FTC), and takes pride in understanding client needs to better advocate on their behalf.

Because Kelly and her team work with clients of all sizes in so many industries and jurisdictions, they are well positioned to provide market comparisons and benchmarks so clients know where they stand in relation to their peers. She also helps ensure that clients are following industry best practices. Backed by the firm's Corporate Group, her team also advises on the privacy aspects of corporate transactions.

As states continue to develop new privacy requirements at a rapid pace, Kelly keeps clients updated on the laws and regulations that impact them the most. She advises on myriad state breach notification and security laws, including the California Consumer Privacy Act (CCPA), the Colorado Privacy Act (CPA), and other omnibus and specialty state laws. She also offers focused counsel on compliance with FTC guidance and is an experienced advisor on the Children's Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA). In addition to deep knowledge of U.S. laws and regulations, Kelly has vast experience helping clients understand European Union data protections, including the General Data Protection Regulation (GDPR), the United Kingdom GDPR, and the ePrivacy Directive.

With a keen interest in the data collection practices of consumer brands and luxury product manufacturers, Kelly also counsels on how privacy laws uniquely touch these industry sectors. Notably, she has worked with dozens of nonprofit organizations of all sizes on the national and local levels to help them assess privacy compliance and develop privacy programs. Kelly also has extensive experience with privacy issues unique to manufacturers of connected vehicles and industry sectors such as mobility, EdTech, and wellness. Her experience further incorporates navigating the laws governing remote gaming and gambling and advising on disclosures in relation to endorsements and testimonials.