From an advertising perspective, leveraging creator content can be a powerful way to build brand awareness.  This session will provide in-house attorneys with practical guidance on understanding and managing creator content assets and risks, including issues related to ownership and licensing of creative content, use of trademarks and copyrights, and rights of publicity. Attendees will also discuss tips related to drafting and negotiating influencer and content agreements, complying with endorsement and disclosure rules, and addressing claim-substantiation and other advertising law requirements while supporting innovative marketing strategies.

Generously sponsored by Saul Ewing

This on-demand program offers CLE in select jurisdictions for members of ACC. Please see details below! 

CLE/CPD CREDIT IS AVAILABLE IN THE FOLLOWING JURISDICTIONS: 

*Alaska, *Arizona, California, *Connecticut, Georgia, *Hawaii, Illinois, Minnesota, *Montana, *New Hampshire, *New Jersey, *New York, *North Dakota, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, and Washington.  

*Indicates that CLE/CPD credit is available by virtue of reciprocity with another jurisdiction. 

ATTENDEES MUST SELF-FILE IN THE FOLLOWING JURISDICTIONS (A CERTIFICATE WILL BE PROVIDED TO ASSIST YOUR FILING EFFORTS): 

Alabama, Arkansas, Colorado, Delaware, Florida, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Mississippi, Missouri, Nebraska, Nevada, New Mexico, North Carolina, Oklahoma, Oregon, Puerto Rico, Rhode Island, Utah, Vermont, West Virginia, Wisconsin, and Wyoming. 

CLE/CPD IS NOT MANDATORY IN THE FOLLOWING JURISDICTIONS: 

District of Columbia, Maryland, Massachusetts, Michigan, South Dakota