Avoiding Greenwashing: How to Frame Your Green Marketing Claim
Recorded On: 10/07/2024
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Even seemingly harmless environmental and sustainability claims can violate advertising and marketing regulations, prompting claims of “greenwashing” from customers or stakeholders. Some even lead to government enforcement and consumer litigation. Learn how to evaluate various environmental and sustainability advertising claims, how to spot and resolve risks of greenwashing, and how to ensure companies can properly formulate marketing claims. Cap off the session with a hands-on exercise where teams will dissect and reframe a hypothetical “greenwashed” claim before reporting a compliant claim to the business leads. Only the team with the most robust claim will walk away with a prize, but every attendee will walk away with practical skills to avoid greenwashing.
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LockedVincent Gonzales
Senior Environmental Counsel
Southern California Gas Company / Sempra Energy
Vincent M. Gonzales is Senior Environmental Counsel for Southern California Gas Company, a Sempra Energy Utility. He provides environmental legal advice to the Company, focusing on climate change, air quality, water quality, hazardous materials, and site remediation issues, among others.
Previously, Mr. Gonzales was in-house counsel for Atlantic Richfield Company (ARCO), once operating as BP America. In addition to environmental law, Mr. Gonzales provided legal advice to the ARCO companies in the areas of commercial law, real estate law, and maritime law. Before ARCO, he was a corporate and banking associate for O'Melveny & Myers in downtown Los Angeles (DTLA).
Mr. Gonzales was a recent member of the International Board of Directors of the Association of Corporate Counsel (ACC) where he chaired ACC’s Energy Network, Environmental & Sustainability Network, and Council of Networks. He was a member of the Board of Directors of the Southern California Chapter of the ACC, as well as its former President.
Mr. Gonzales is currently on the Board of Directors of Asian Americans Advancing Justice Southern California, serving as its Secretary and as a member of its Governance Committee. He is a lifetime member and former president of the Philippine American Bar Association. He serves on the Executive Committee (past Chair) of the Environmental Law Section of the Los Angeles County Bar Association. He is a former member of the Board of Directors of the Los Angeles Division of the Anti-Defamation League and is a founding member and past President of the Filipino-American Lawyers of Orange County.
Mr. Gonzales is a graduate of the University of Southern California Gould School of Law where he served as a staff member and Publication Editor of the Southern California Law Review. He received a B.A. from Haverford College, majoring in Philosophy, and a M.A. in Philosophy from the University of California, San Diego. He works in DTLA and resides in Orange County, California with his wife and two children. His hobbies include skiing, snowboarding, golf, basketball, and dancing with his wife.
Erin Ickes
Legal and Compliance Officer
American Textile Co.
Experienced attorney with a demonstrated history of working in the legal industry. Skilled professional with strengths in Employment Law, HR, Negotiation, Contracts, Commercial Disputes, Real Property, and Due Diligence. Passionate about mentoring, leading by example, and continuing to learn and develop.
Molly Stark
General Counsel & Secretary
Rainforest Alliance, Inc.
https://www.linkedin.com/in/molly-stark-9b3141b/
