By in-house counsel, for in-house counsel ®

Online Learning Center

How to Build and Boost Your Personal Brand (On Demand)

Recorded On: 06/21/2023

  • Registration Closed

Your personal brand can launch a million opportunities if you understand it and unleash its power. This session focuses on the process of creating and curating your personal brand. In this discussion, we will define what a personal brand is (and YES, it is much more than your LinkedIn profile) and how to discover and develop your personal brand. In particular, we will discuss the importance of leadership behaviors and the stories you tell in interviews, events, and panels to catapult your career forward. We will also learn how to amp up your CVs and LinkedIn profiles. At the end of the session, you will be able to develop your own authentic and memorable personal brand and how to launch and amplify it in the right brand channels.


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Sheila Murphy

President, CEO and General Counsel

Focus Forward Consulting LLC

Sheila is the CEO, President and General Counsel of Focus Forward Consulting where she coaches her clients to make power moves that create forward momentum in their careers, compensation, and courage. As a certified coach, Sheila works with lawyers who want to be an unstoppable force in their careers. Prior to launching Focus Forward Consulting, Sheila was Senior Vice President and Associate General Counsel at MetLife and also spent many years in private practice.

As a staunch advocate for propelling women forward into leadership positions Sheila volunteers her time as a member of the Board of Directors of National Association of Women Lawyers (NAWL), serves on the advisory board of Transforming Women's Leadership in Law, and co-chairs the CARE's Women's Network of New York, which eradicates poverty by empowering women and girls.

Sheila has received numerous accolades including the 2019 Lifetime Achievement Award from Corporate Counsel’s Women, Influence, Power in Law Award program, the Highest Leaf Award in 2010 from the Women’s Venture Fund and in 2017 was named a Leading Women Lawyer in NYC by Crain's New York Business.

Sheila is a graduate of the University of Pennsylvania Law School. Sheila earned her Associate Certified Coach and Certified Professional Co-Active Coach from the International Coaching Federation and the Co-Active Leadership Institute, respectively.

Learn more about Sheila Murphy here: https://www.linkedin.com/in/sh...

Patricia Trudeau

Vice President and Chief Human Resources Officer

Association of Corporate Counsel