IP and Social Media: Part I
Recorded On: 10/23/2023
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Just because content is on the internet doesn't mean it's in the public domain. Presented by experts from licensing organizations and social media platform, this panel will discuss how to advise your marketing team on their intellectual property use. Explore what music industry publishers charge companies to use A-level music as part of commercial social media posts and promotions and the involvement of influencers.
Franklin Graves
Senior Technology Counsel
HCA Healthcare, Inc.
With 10 years of experience as an in-house counsel, I have developed a passion and expertise for emerging technology, intellectual property, and media laws. I’m comfortable operating in highly regulated (or as yet unregulated) spaces.
I enjoy creatively delivering legal services, providing collaborative and practical solutions to challenges, and educating and empowering stakeholders to make informed decisions.
As a Senior Technology Counsel at HCA Healthcare, I support corporate technology initiatives and ensure they are consistent with HCA's technology legal practice and policy. I provide counsel and strategy leadership on topics such as intellectual property, artificial intelligence, machine learning, generative AI, data privacy, security, and compliance, as well as brand, marketing, and advertising. I also draft and negotiate a high volume of technology contracts with vendors, customers, and service providers. I leverage my skills in asking the right questions, implementing agile project management, and staying updated on the latest industry trends and best practices.
I enjoy spending my free time exploring the Nashville food truck scene with my family.
Areas of expertise include intellectual property, generative AI, data privacy & security laws, product counsel and software development team support, technology transactions & technology licensing, media licensing, corporate governance, new media laws, commercial & vendor contracts, and the media & entertainment business.
Tywanda Lord
Partner
Kilpatrick Townsend & Stockton LLP
Ty Lord specializes in trademark and advertising counseling and litigation. She represents brand owners across a broad spectrum of industries including sports and intimate apparel, consumer products, and hospitality. Early in her career, Ms. Lord devoted part of her practice to prosecuting and litigating patents and, for a brief period, served as an assistant district attorney. She also served as interim in-house counsel for a Fortune 500 consumer products company. Ms. Lord leverages her diverse background to advance her clients’ business objectives. She regularly partners with clients to develop practical and creative solutions to legal issues. Her approach to litigation has led to excellent results for clients in federal courts across the United States and in cancellation and opposition proceedings in the U.S. Patent and Trademark Office. Ms. Lord also proactively advises clients on a variety of issues to minimize the risk of disputes while maximizing the visibility of clients’ brand, including trademark clearance and portfolio management and managing social media advertising campaigns and the intellectual property and right of publicity issues that accompany them. Ms. Lord currently serves as a member of her firm’s Executive Committee.
https://kilpatricktownsend.com/en/People/L/LordTywandaHarris
