IP and Social Media Part II: In Practice
Recorded On: 10/23/2023
- Registration Closed
Anna Antonova
Associate
Kilpatrick Townsend & Stockton LLP
Sandra Carbone
SVP, General Counsel and Corporate Secretary
IZEA Worldwide, Inc.
Peter Steckelman
Senior Vice President, Business & Legal Affairs
The Tennis Channel, Inc.
*Entertainment and sports media business development and legal affairs executive with significant leadership experience initiating, developing and executing strategic growth, seeking new business opportunities, and improving operational efficiencies in diverse public and private organizations.
*Primary deal maker and collaborative business partner responsible for developing and executing revenue producing opportunities in sports, television, film, gaming, social and digital media.
*Leader in analyzing business and legal risks and establishing practices and policies designed to best execute creative and business strategies.
*Strategic advisor and problem solver focusing on business oriented solutions, operational improvements and innovations, and conflict resolution, all while managing public and private risk.
https://www.linkedin.com/in/peter-steckelman-entertainment-sports-professional
Kenya Williams
Director, Trademark Counsel
Thermo Fisher Scientific Inc.
I am an experienced intellectual property attorney who has substantial transactional, litigation, and enforcement expertise in the areas of trademarks, copyrights, licensing, trade secrets and right of publicity. I am skilled at devising global branding strategies, providing trademark clearance advice, and enforcing trademark and other intellectual property rights worldwide for small, mid-size and large multi-national companies. I also have a considerable amount of transactional experience drafting and negotiating agreements related to intellectual property transactions and other areas of law.
This follow-up session will put into practice the lessons from this morning's Part I panel presentation. Following a case study of a company developing marketing material for various internet channels, attendees will work to address one aspect of the case, while presenters role-play different case stakeholders, from marketing and customer service to influencers and musicians. Participants will tackle issues head-on, including copyright, trademark, licensing, #AD hashtagging, and more.
