IP Risks and Marketing Content: A Primer on Reviewing and Clearing Marketing Content (May 14, 2024)

Registration Closed

The panel will discuss common legal issues and risks that arise when reviewing marketing content, and share some best practices around limiting IP and personal rights infringement claims. There will be a focus on how to evaluate risks and when to consider obtaining formal clearances for music, photos, videos, and other common areas of concern (and when not to ask!) that arise when reviewing new advertising collateral and content. Learn how other practitioners approach clearing content, and hear some risk mitigation tips and along with traps for the unwary in-house counsel that supports the marketing team in their efforts.

This live program offers free CLE in select jurisdictions for members of ACC. Please see details below!

CLE/CPD CREDIT IS AVAILABLE IN THE FOLLOWING JURISDICTIONS:

*Alaska, *Arizona, *California, *Connecticut, Georgia, *Hawaii, Illinois, Minnesota, Missouri, *Montana, *New Hampshire, *New Jersey, *New York, *North Dakota, Ohio, Pennsylvania, South Carolina, Tennessee, and Texas.

*Indicates that CLE/CPD credit is available by virtue of reciprocity with another jurisdiction.

ACC WILL MAKE AN APPLICATION FOR CLE UPON REQUEST IN THE FOLLOWING JURISDICTIONS:

Arkansas, Delaware, Indiana, Kansas, Louisiana, Maine, New Mexico, Vermont, and Washington.

Requests must be made one week prior to the scheduled program date to ensure timely application submission. Please use the form below to submit your request for CLE.

CLICK HERE TO ACCESS THE FORM!

ATTENDEES MUST SELF-FILE IN THE FOLLOWING JURISDICTIONS (A CERTIFICATE WILL BE PROVIDED TO ASSIST YOUR FILING EFFORTS):

Alabama, Colorado, Florida, Idaho, Iowa, Kentucky, Mississippi, Nebraska, Nevada, North Carolina, Oklahoma, Oregon, Puerto Rico, Rhode Island, Utah, West Virginia, Wisconsin, and Wyoming.

CLE/CPD IS NOT MANDATORY IN THE FOLLOWING JURISDICTIONS:

District of Columbia, Maryland, Massachusetts, Michigan, South Dakota

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IP Risks and Marketing Content: A Primer on Reviewing and Clearing Marketing Content

05/14/2024 at 12:00 PM (EDT) | 60 minutes

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Certificate Claim Area

US States: GA, IL, KS, LA, MN, MO, OH, PA, SC, TN, TX, VT, and WA

Up to 1.20 CLE credits available | Certificate available

Up to 1.20 CLE credits available | Certificate available ACC has filed directly with the following states: Georgia, Illinois, Kansas, Louisiana, Minnesota, Missouri, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, and Washington. Please select you state and enter your bar number to have your certificate generate fully.

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US States: AK, AZ, CA, CT, HI, MT, NH, NJ, NY, ND

Up to 1.20 CLE credits available | Certificate available

Up to 1.20 CLE credits available | Certificate available ACC uses interstate reciprocity rules to grant credit in the following states: Alaska, Arizona, California, Connecticut, Hawaii, Montana, New Hampshire, New Jersey, New York, North Dakota. Please select you state and enter your bar number to have your certificate generate fully.

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US States: AL, CO, DE, FL, ID, IN, IA, KY, MS, NE, NV, NC, OK, OR, PR, RI, UT, WV, WI, and WY.

Up to 1.20 CLE credits available | Certificate available

Up to 1.20 CLE credits available | Certificate available ACC has not made an application for credit in the following states: Alabama, Colorado, Delaware, Florida, Idaho, Indiana, Iowa, Kentucky, Mississippi, Nebraska, Nevada, North Carolina, Oklahoma, Oregon, Puerto Rico, Rhode Island, Utah, West Virginia, Wisconsin, and Wyoming. The certificate provided here is to aid your personal application for credit to your state regulator.

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Victoria Ellis

Legal Counsel, Brand IP

Nestlé Health Science U.S.

Victoria Ellis is Brand IP counsel for Nestlé Health Science. In her capacity as counsel, she oversees all non-patent related IP matters for the United States, including clearance, marketing, enforcement, and licensing. Prior to joining Nestlé, Victoria was an associate at two nationally recognized law firms. (https://www.linkedin.com/in/victoria-e-ellis-610561a8/)

Michael W. O’Neill

General Counsel

Mainstream Engineering Corporation

Mike O’Neill is General Counsel for Mainstream Engineering Corporation. Mike oversees the company’s marketing department use of social media outlets, print outlets, trademarks, and label development to advertise and identify Mainstream’s products under the QwikProducts brand. (https://www.linkedin.com/in/michaelwoneill/)