IP Risks and Marketing Content: A Primer on Reviewing and Clearing Marketing Content (On Demand)

Recorded On: 05/14/2024

The panel will discuss common legal issues and risks that arise when reviewing marketing content, and share some best practices around limiting IP and personal rights infringement claims. There will be a focus on how to evaluate risks and when to consider obtaining formal clearances for music, photos, videos, and other common areas of concern (and when not to ask!) that arise when reviewing new advertising collateral and content. Learn how other practitioners approach clearing content, and hear some risk mitigation tips and along with traps for the unwary in-house counsel that supports the marketing team in their efforts.

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IP Risks and Marketing Content: A Primer on Reviewing and Clearing Marketing Content

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Victoria Ellis

Legal Counsel, Brand IP

Nestlé Health Science U.S.

Victoria Ellis is Brand IP counsel for Nestlé Health Science. In her capacity as counsel, she oversees all non-patent related IP matters for the United States, including clearance, marketing, enforcement, and licensing. Prior to joining Nestlé, Victoria was an associate at two nationally recognized law firms. (https://www.linkedin.com/in/victoria-e-ellis-610561a8/)

Michael W. O’Neill

General Counsel

Mainstream Engineering Corporation

Mike O’Neill is General Counsel for Mainstream Engineering Corporation. Mike oversees the company’s marketing department use of social media outlets, print outlets, trademarks, and label development to advertise and identify Mainstream’s products under the QwikProducts brand. (https://www.linkedin.com/in/michaelwoneill/)