Accomplished legal affairs executive and corporate strategist with over 20 years of experience in the sports, media and entertainment industry.

As Principal Attorney & Assistant General Counsel at American Family Insurance, I am proud to bring diverse legal experience to the table. In my current role, I provide strategic counsel and support to the Marketing, Sponsorships, and Communications teams, helping navigate complex legal landscapes while promoting innovation and mitigating risks.

I have a deep understanding of advertising, entertainment, insurance, corporate law and more. My experience includes negotiating high-profile partnerships with entities such as NFL, MLB, and MLS teams, as well as brand ambassadors, influencers, and major universities. I am committed to ensuring that every deal aligns with our company’s values while driving business growth.

Prior to joining American Family, I held a leadership role at a TV station for more than a decade and served as a state prosecutor and litigator. This blend of public service and corporate experience gives me a unique perspective on legal challenges and opportunities.

Passionate about creative problem-solving, I strive to foster collaboration between legal and business teams to deliver innovative, legally sound solutions.

I’m an active member of the Wisconsin State Bar, the Association of Corporate Counsel, and the Association of National Advertisers, where I serve on key committees. I also proudly serve on the Advisory Board for the Wisconsin Athletic Hall of Fame and the Board of Directors for ACC-WI.

Vice President and Associate General Counsel for Signet Jewelers Limited which operates approximately 2,700 stores and eCommerce sites primarily under the name brands of KAY Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Peoples, H. Samuel, Ernest Jones and Rocksbox.

Legal executive with experience in managing in-house legal teams and advising on legal and business strategy. Leader of Signet’s commercial legal team, managing and advising on a diverse range of practice areas including advertising, commercial transactions, eCommerce, intellectual property, leasing/real estate, M&A, privacy, retail and non-profit.

Nikki Murray advises clients on intellectual property (IP), branding, marketing and advertising issues. She combines deep knowledge of client businesses with knowledge of the laws and regulations, counseling on:

• Branding, marketing and advertising best practices, assuring that marketing and advertising campaigns are in compliance with applicable laws.
• Trademark and copyright infringement, including enforcement campaigns and strategic advice to help clients protect, maintain and expand their brands.
• Portfolio management and licensing to maximize return on IP investments.
• Risk management, including advising on the use of media and minimizing legal risks in the areas of mobile marketing, social influencers, native advertising, and sweepstakes and contests.

Nikki collaborates closely with clients, bringing strategic knowledge of the legal and regulatory landscape to the specific circumstances facing clients and their brands.