By in-house counsel, for in-house counsel ®

Online Learning Center

Marketing Basics for In-House Lawyers (June 1, 2026)

Includes a Live Web Event on 06/01/2026 at 1:00 PM (EDT)

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This session provides in-house attorneys with a practical understanding of how marketing functions inside a company. Participants will learn essential marketing terminology, core performance metrics, and how marketing teams plan, execute, and measure campaigns. Participants will gain insight into how PR and communications teams respond to product issues, regulatory investigations, litigation, data breaches, and other high-profile events. Attorneys will leave better prepared to collaborate with marketing and communications leaders and provide advice that supports both compliance and commercial objectives.

Created in partnership with the ACC Law Department Management Network

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Marketing Basics for In-House Lawyers
06/01/2026 at 1:00 PM (EDT)  |  30 minutes
06/01/2026 at 1:00 PM (EDT)  |  30 minutes
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Carly Duvall Le Riche (Moderator)

Chief Administrative Officer and General Counsel

Cariloop

Carly Duvall Le Riche is Cariloop’s General Counsel and Head of Legal. She is responsible for providing the guidance and support needed to enable accelerated levels of growth, impact and performance for the company. She also oversees the company’s ongoing compliance efforts, supports intellectual property, employee relations and contracting efforts, and manages investor relations alongside the executive team.

Carly came to Cariloop with extensive background in working with startups and emerging growth companies on a number of regulatory and licensing compliance issues, contract interpretation, employment matters and growth strategies. She received her Juris Doctorate from the University of Missouri, as well as her Bachelor of Science in Criminal Justice from the University of Nebraska. 


https://www.linkedin.com/in/ca...

Katherine Hollar Barnard

CEO

Firesign Legal Marketing

Katie applies experience earned as the chief marketing officer at two AmLaw firms to raise the visibility and credibility of boutique law firms, specialty practice groups and legal tech innovators. Her Firesign clients include multiple Law360 “Practice Group of the Year” winners and legal service providers recognized by the Inc. 5000 and the National Law Journal’s “Best Of” honors.

Under her leadership, Firesign has grown to serve clients across the United States, as well as Europe and Australia. While the team’s work has earned awards for branding, websites, public relations, editorial content and more, she may be more proud of her 10-year track record banning stock photos of gavels, law books and the scales of justice.

Katie previously served as the co-chair of the Legal Marketing Association’s international editorial committee, and she has written for or presented to Attorney at WorkForbes, the International Legal Technology Association, Legalweek, the Conference of Metropolitan Bar Associations, the International Association of Defense Counsel, and the Hispanic National Bar Association, among others.


https://www.linkedin.com/in/ka...

Amy Jordan Wooden

CEO

AJW Consulting

Amy Jordan Wooden is a veteran communications professional who has served elected officials, political candidates, influential community leaders, private corporations, government departments, trade associations and not-for-profit institutions. As one of the Midwest’s most experienced crisis communications specialists, Amy helps clients navigate difficult media and legal inquiries in crisis situations and guides clients through tricky reputation management events.

Amy launched AJW Consulting, a strategic communications firm, in 2003. Her firm develops comprehensive, integrated public affairs strategies that reach the general public and influential stakeholders through earned media, compelling video productions and targeted outreach events.

Amy has served as an official spokesperson for clients in Missouri and Kansas; she has a deep understanding of the political and media landscapes in both states. Drawing upon her experience serving as communications director for Mayor-Elect Sly James’ Transition Team and communications director and press secretary to Kansas Governor Mark Parkinson, Amy also has counseled startup businesses and political candidates, helping them introduce themselves to investors and voters through multifaceted communications plans.

https://www.linkedin.com/in/aj...